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Speak Your Mind: What area of your practice do you wish you had more time for?

Client communication, business and marketing, CE, or something else?

By Mary Murphy

Spring 2026

We polled massage therapists via social media about which areas of their practices they wish they had more time for. Here's what they said.

SP_26_SpeakYourMind_GettyImages-1271675937_crop — Getty Images

“Continuing ed and business marketing.”

—@headstrong sportsmassage

Reader Poll

Continuing education: 43%
Business and marketing: 34%
Other: 15%
Client Communication: 8%

“Yes to everything!”

—@enidnunezcmt

“Postsession communication and check-in, intentional continuing education that sharpens the areas I focus on, and my own self-care!”

—Jessica Richardson

“I’m trying to find more time for utilizing social media for marketing, and sometimes I still need print work too—so I guess it’s business and marketing for me. Starting year 27 as a massage therapist!”

—Cyndy Thompson Howlett

“I regularly spend time on marketing and often wish I had more time to dedicate to it.”

—Engaging Muscles Massage

“Formación continua.” [Continuing education.]

—Elena Aquino

“I rebranded my practice to precisely address this issue. I created my own in-house app called PosturePro, where I use full body assessments to [produce treatment plans] based on the assessments. This allows me to use my 28 years of skills and medical massage techniques to apply as tools toward a much more global objective.”

—Luther Lockard

“For my own care to get
a massage.”

—Katherine M. Krucker

Want to join in the conversation? Speak your mind on facebook at facebook.com/ABMPpage, on Instagram at @ABMPmassage, and on LinkedIn at linkedin.com/company/abmp.

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